Simply put, our mission is to make our clients fall in love with Florence and Tuscany. These destinations are among the richest in the world regarding art and beauty. Our tours will greatly enhance our client’s understanding and enjoyment of our land and all it's beauties.

Competence, honesty and hard work are the rock base foundations of our business.

Since 1997 our immediate success made our initial enthusiasm grow into a burning desire to share with people our passion for our homeland. Everybody can sell you a tour, we want to ensure “the right experience” for your clients.

We are honest people, convinced that integrity and ethics are the key to the success of any group, be it a family, team, company, corporation or nation. Our first rule in business and life is: "Only do to others what we would like others do to us and don't do to others what we wouldn't want them to do to us."  Having this always fixed in our mind makes it easy to always keep an excellent relationship with our staff, clients, and associates.

The key factor which differentiates us from any other transportation company is the high educational and professional level of our personnel. From the beginning we realized that success in our business depends not only on the capability of the management alone but the quality and competence of the entire staff. This would allow for a steady expansion and success.